Ky Betheil

Digital Media Strategist | Educator | Ethnographer

New York City Metropolitan Area

kbetheil@pm.me

Core Skills

Digital Strategy

Designing platform-specific, mission-aligned digital ecosystems that move audiences from awareness to action. I specialize in campaign architecture, analytics-informed decision-making, and sustainable workflows that organizations can maintain beyond a single launch.

Brand Cultivation & Management

Building values-driven brands with a clear voice, visual coherence, and long-term growth strategy. My approach centers on authenticity, audience trust, and aligning messaging across platforms so every touchpoint reinforces your mission and impact.

Content Systems & Campaign Planning

Creating scalable content frameworks — from editorial calendars to multi-phase advocacy campaigns. I develop repeatable systems for ideation, production, distribution, and evaluation, ensuring consistency without burnout.

Curriculum & Training Design

Translating complex ideas into engaging, accessible learning experiences. I design toolkits, workshops, and cohort-based trainings that empower staff, volunteers, and community members to confidently participate in digital storytelling and outreach.

Live Event Promotion & Coverage

Direct end-to-end digital strategy for live events, aligning run-of-show planning with speaker promotion, countdown campaigns, and real-time storytelling across platforms. Capture and publish on-site content, engage audiences live, and produce rapid-turnaround highlights, followed by data-informed recap campaigns that extend event visibility and document measurable impact.

Community Engagement

Growing and activating aligned audiences through interactive, relationship-centered strategies. My work focuses on dialogue over broadcast — turning followers into collaborators, storytellers, and advocates.

Accessible Messaging & Design

Making content usable, readable, and welcoming for the widest possible audience. This includes plain-language translation of complex topics, disability-conscious design practices, and culturally responsive communication.

Logistics & Program Management

Leading projects from vision to execution with clear timelines, collaborative workflows, and measurable outcomes. I bring structure to creative work — managing launches, live events, cross-team coordination, and post-campaign reporting.

Professional Experience

National Patient Advocate Foundation — Digital Media Consultant

Sept 2024 – Present | Washington, DC (Remote)

  • Lead digital strategy for national advocacy campaigns, including Get Care Get Covered and Financial Hardship Hurts Health

  • Translate complex healthcare policy into accessible, people-centered content

  • Develop multi-platform content systems and messaging frameworks

  • Founded and facilitate the Volunteer Media Working Group, training grassroots advocates in digital storytelling and campaign engagement

  • Align lived experience, policy goals, and media strategy to drive measurable reach and community growth 

Catskills Borscht Belt Museum — Digital Media Coordinator

May 2025 – Present | Ellenville, NY

  • Lead social media strategy, content creation, and campaign scheduling

  • Promote festival programming and cultural events

  • Manage audience engagement and growth

  • Produce live event coverage and post-event analytics reporting 

Danni Pose Studios — Creative Strategist

May 2024 – Present | New York, NY

  • Develop brand voice, messaging, and content strategy for mission-driven clients

  • Guide organizations through digital growth and platform evolution 

Shaarei Tikvah — Educator

Jan 2025 – Present | Scarsdale, NY

  • Design and facilitate project-based Jewish learning for middle school students

  • Integrate history, identity, and creative media into the curriculum 

Beth El Synagogue Center — Founder, Tech Help & Educator

2023 – Present | New Rochelle, NY

  • Created a digital literacy program for older adults

  • Provide accessible, confidence-building technology education 

Beth El Synagogue Center — Program Director, Creativity Camp

Dec 2022 – Sept 2023

  • Founded and scaled an interdisciplinary arts program with lasting implementation model 

Bullseye Glass Co. — Studio Technician

April 2021 – January 2023 | Mamaroneck, NY

Provided technical guidance to artists and fabricators on glass selection, materials, and kiln-forming processes, translating creative goals into practical production plans.

Connor McGuinn Studios — Intern, Makers Central

April 2019 – March 2019 | Tarrytown, NY

Contributed to workshop coordination and public-facing programming, gaining experience in production planning, collaborative build environments, and the execution of complex creative projects.

Education

SUNY Purchase College

BA — Media Studies

SUNY Continuing Education

Health Sciences, Health Professions & Clinical Sciences 

Certifications

Board Certified Patient Advocate (BCPA)

Basic Life Support (BLS) 

Awards

CEO’s Choice Award — Working Glass (2021)